On-demand Bus

Integrated Bus Booking product to help corporate staff with easy bookings and making commute hasslefree

Problem Statement

Corporate staff face significant challenges when booking bus services across various locations using the old ComfortConnect app. The booking process is inefficient, the user interface is outdated, and the overall experience negatively impacts productivity and satisfaction.

Objectives

Enhance User Experience: Redesign on-demand bus services module from old ComfortConnect app. Provide a seamless and efficient booking experience while integrating it into the CDG Zig app.
Ensure Visual Consistency: Align the visual design across all screens to maintain consistency with other products in the CDG Zig ecosystem.

Duration

2 months

Role

UX Designer

Constraints

Maintain Functionality: Retain all existing features of the ComfortConnect app in the redesign.
Preserve UI Elements: Use existing interface components from CDG Zig design system to ensure visual and functional consistency.
Business Model: Ensure the design adheres to the requirements of a business-to-business (B2B) model.

Personas

Sarah Tan

Production Technician

Background

Sarah Tan is a 30 y.o. Production Technician working at a chemical plant on Jurong Island. She lives nearby the area and relies heavily on transportation services provided by her employer to commute to work. She is tech-savvy and uses her smartphone regularly for various tasks.

Challenges

Booking Convenience: Sarah finds the current booking system cumbersome and is frustrated with having to book transportation in advance or make last-minute changes.
Route Efficiency: Sarah sometimes experiences longer travel times due to inefficient routing, leading to delays in her commute and affecting her work-life balance.

Background

Ahmed Khan is a 45 y.o. Maintenance Engineer at a large logistics facility on Jurong Island who works long hours. He lives in a suburban area, and his late working hours make reliable transportation crucial for him. He is less comfortable with technology and prefers straightforward solutions.

Challenges

Late-Night Transport: Ahmed struggles to find reliable transportation options due to limited bus options and their frequency, especially during less busy times. It might result in longer wait times and inconvenience.

App Navigation Difficulties: Even with straightforward solutions, Ahmed might still struggle with certain aspects of the app’s navigation or features.